Business

What "mission driven" means to us

We build websites for mission driven organizations. So...what does "mission driven" mean? It means that we choose to work with organizations that are driven by what they're doing in the world as much as (or more than) the bottom line. They have purpose; their people are passionate. Examples? The Student Conservation Association was our first customer back in 2002. They define an organization that is doing good in the world, helping high school and college students fulfill their own mission to "serve the land" at parks nationwide.

Pricing on value instead of hours

A number of years ago I took a client named Alex out to lunch. As is typical, I asked how we could be better. He paused for a moment; thought and delivered the best advice I've ever received from that question. "I don't care about your hours" was his response. He went on to explain how we always estimated in hours how long the work would take. While he appreciated having a metric to measure value. He didn't really have a frame of reference to truly validate the reference. If he knew what it took to build websites, he wouldn't be seeking companies like ours to do it for him.

Why is Lucidus leaving Keene, New Hampshire? (Spoiler: We're Not...Not Even Close)

There have been more than a few surprised people around the region when I told them I'm moving my family to Northern Virginia (this month).

The first question..."Is Lucidus moving out of Keene?" I always reassure..."Lucidus was founded here and will remain a vital part of Keene and the Monadnock Region. We're not going anywhere." We've just committed to taking physical space with our partner, Communicators Group, at 9 Church Street. We actually have plans to expand our presence regionally.